I&I: IBA announces Annual Business Conference in Minneapolis


Conference highlights include:

  • Anagram Factory Tour
  • Manufacturer’s Showcase Open House
  • Associate Member New Product Showcase/Business Sessions
  • Two Special Motivational Speakers
    • Thomas Winninger “Secrets to Beating the Price War Without Destroying Profits”
    • Paul Kiewiet “Creating Value By Creating Experience”
  • Annual IBA Meeting and Election of Officers
  • Optional Golf Outing
  • FREE Breakfast and nightly Cocktail Party at host hotel
  • Optional dinner outing to The Mall of America

Speaker Learning Outcomes:

“Secrets to Beating the Price War Without Destroying Profits” 

  • Target your real customer
  • Quit competing against price
  • Get your sales resource to sell bigger margins
  • Serve the highest need
  • Own your niche
  • Sell value over price
  • Position your uniqueness
  • Solidify your competitive position
  • Learn to repackage
  • Convert commodity to value added

“Creating Value By Creating Experience”

  • Avoiding commoditization through experience-building
  • The differences between commodities, goods, services and experiences
  • The role of promotional products in creating memorable and transforming experiences
  • The progression of value — how to differentiate your offerings

A registration fee of $299.00 per person includes attendance to 2 Day Conference, lunch on Friday and lunch and dinner on Saturday. Complimentary, full cooked-to-order breakfast is provided each day to guests of the Embassy Suites.

All Conference attendees must be members of the International Balloon Association (IBA). For full details contact the IBA’s Executive Director Marty Fish at 866-858-2143 or visit the IBA Web site at for complete online registration information.

Host Hotel:
Embassy Suites Minneapolis – Airport
7901 34th Avenue South
Bloomington, MN 55425-1605
Tel: 952-854-1000
Fax: 952-854-6557
Special IBA rate – $119.00 per night – All suites, King or Dbl/Dbl

The International Balloon Association (IBA) is a network of manufacturers, distributors, decorators, retailers, and entertainers who believe in keeping the Balloon Industry safe, financially sound and steadfast for the enjoyment of current and future generations. The IBA provides leadership and guidance on behalf of the industry.




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