Feature Article: Lessons from the Luxury Buyer…

These customers will buy when the product seems "right".

Robin Albing of AIM research says Green is more than just a trend but is becoming a "lifestyle".  These same lifestyle concerns that effect luxury buyers are holding true for customers from all walks of life.  Read her interesting and observant blog article on "A recent trip to the mall". Learn why in a nearly empty mall, one store is always packed. Albing International Marketing – Research

Like the company observed by Robin, Nashville Wraps will continue to be smart and on trend in the selection of gift and retail packaging products. We want our customers in every market to feel good about their packaging; environmentally, socially, and economically.

A few key points are:

1. Baby Boomers want to leave the world a better place and young adults want to grow old in a good environment, plus children are being brought up in an eco-conscious system. The right packaging is an important part of your branding and can help you identify with customer concerns.  Sustainable packaging like Green Way TM products can be an easy addition to your brand identity.

2. People are changing how they live in a way that would be hard to revert back and they genuinely believe that they need to make a difference. Therefore sustainable and reusable packaging is becoming more and more important. Products like Reusable Totes for instance are becoming the new standard.

3. Customers are buying if the products are smart, functional, and provide a lasting value; especially if they can identify with and feel good about the brand.

For more information on customer behavior, trends and social economics that effect your business read: Nashville Wraps Blog — Helping you make informed packaging decisions

The Nashville Wraps philosophy is that we help ourselves by helping each other.

Robby Meadows
Marketing Director, Nashville Wraps


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