Facing The Facebook Facts I joined Facebook many years ago mainly to see the photographs of my nieces' and nephews' babies, as that was the only way for me to see their little cutey-pies! But as the years go by, I will admit, I am a Facebook Addict. There, I've said it! I've reconnected with […]
Archive | Issue #7
An open letter to Oprah Winfrey
Advertisement [youtube:http://www.youtube.com/watch?v=4yuOEodX3ck 250 202 align=”right”] Have you seen Oprah’s new commercial? WOW!! An open letter to Oprah Winfrey… On behalf of the entire balloon industry I would like to thank Ms. Winfrey, HARPO Productions and their marketing staff for being champions of balloons. As the publisher of the US balloon industries only independent magazine, I […]
BALLOONstitute
This past Summer was supposed to be slow and uneventful with a little trip to the Southwest and then on to Las Vegas for our nearly annual balloon convention booth to tell folks about our magazine. Well, the warm months did start out slow but then it got really interesting because of a simple phone […]
THREE DAYS FROM NOW
It was Wednesday evening at the office and the end of another long day. The phone rings and on the other end is a Bat Mitzvah mom. The whole conversation started well and actually ended well. All’s well that ends well – right? No, not really. You see, this Bat Mitzvah Mom was ordering balloon centerpieces for […]
AMAZING NEW BALLOON WEIGHTS!
AWESOME! INNOVATIVE! AMAZING NEW BALLOON WEIGHTS NOW AVAILABLE FROM PREMIUM BALLOON ACCESSORIES! AWESOME, CLEAR, 35-GRAM CLIP-N-WEIGHT Perfect for Bubbles; shapes and large helium-filled foil balloons. The clear design blends in with all colors and designs of balloons. Easily displays balloons anywhere for retail or parties. Clip to the balloon tails for safe and easy transport […]
September is International Balloon Month
In June of 2010, the International Balloon Association (IBA) declared that September will forevermore be International Balloon Month! IBA then set out to provide program guidelines, artwork and a challenge to everyone in the industry to celebrate balloons throughout the month of September with Smiley Face balloons. Manufacturers got on board right away offering special […]
Holiday Spending Sized Up
How much do Americans spend on major national holidays? Americans love a celebration, so it's no surprise that total holiday expenditure is expected to be $228.4 billion this year. IBISWorld looked at some of the nation's biggest holidays to see how they will stack up in 2010. By far, the largest holiday in terms of […]
Effective Questioning Combats Centuries-Old Selling Problem
Since the dawn of mankind, humans have been buying and selling "stuff", and over the centuries a predictable pattern has developed between buyers and sellers. The buyer-seller dynamic can spell "commission catastrophe" for the sales professional who lacks the artful skill of effective questioning. In his recent article, sales guru Weldon Long explains the need […]
Consistently Outperform Your Sales Competitors
Consistently Outperform Your Sales Competitors:Add Sales TRIUMPHS Model to Your Selling Skills Repertoire Susan has been doing well in her sales career for many years. She understands how to make cold calls, how to follow up on leads and referrals and how to offer excellent customer service. Yet, she's amazed at how much more successful […]
7 Design Tips for Quality Email Newsletters
GraphicMail’s design team gave some helpful tips to create effective newsletters for email marketing campaigns. Not all email marketers have professional design experience. Some ESP’s make designing newsletters easy with do-it-yourself software, however many new email marketers request pointers in the right direction. GraphicMail ’s in-house design team put together seven tips from frequently asked […]