Jacquie Sopko-Crolius sent me an interesting e-mail a short time ago with a cool photograph of a balloon release she created for the Cleveland Indians' (that's baseball!) home opener this season. I asked her if she could fill us in on the details and she was kind enough to oblige me. Here is her story. […]
There I was, sitting in a convention hall in Las Vegas at the IBA meetings this year. I was pleasantly surprised the room was pretty full. Well over 150 people were there at the beginning of the meeting to hear an important discussion about the helium problem in our world today. Most unfortunately, by the […]
Uses For A Computer Graphics Suite in a Balloon Business Part 4: By Sean J. O’Kelly, Balloon Décor, Melbourne, Australia In this article I’d like to demonstrate how easy it is to harness the power of your computer to adjust and enhance your photographs for use in the marketing of your […]
The International Balloon Association (IBA) announces Annual Business Conference in Minneapolis, MN September 18-20, 2008 Conference planned to be BEST EVER for Balloon Industry; featuring guest speakers, classes, Manufacturer’s Showcase and three days of networking opportunities with Industry leaders. Wichita, KS, June 2, 2008: The IBA’s Annual Business Conference for 2008 entitled “WINNING the WAR […]
Sign up now for your chance to learn from deco-twisting greats Steve Jones and Robbie Furman as they cross the country during their first-ever 12-city tour, teaching their famous Party People and Lootles. Hosted by Pioneer Balloon Company and AeraDeco Video, these wild hands-on classes will provide a wealth of valuable information for decorators and […]
Lessons from the Luxury Buyer… What is happening to them? The affluent or luxury buyer is becoming much more conservative in their buying habits according to Pam Danziger, President of Unity Marketing. The interesting thing is that this is NOT because of a decline in affluent customers or any real economic reason… […]
The Netherlands is a country of flowers and paper garlands. The balloonworld in the Netherland stay behind in compare with USA, but we are still work on that.
Seven Ways Flutter Fetti™ Enhances Wedding Events from Beginning to End It's May, the beginning of the bridal season. The Flutter Fetti Fun Factory offers many Memorable Special Effects for Weddings. We recommend offering the bride and groom a “package” of effects which will keep their guests “ooooing” and awing” throughout the event. […]
Yes, it's true. Mick Jagger killed the mass market using the power of subconscious persuasion. In 1965, he wrote a song that became a huge hit with the baby boom generation and it changed our views of mass marketing. This song has been played millions of times over the decades. The song? Satisfaction, which most […]
Did you ever notice that some cultures just seem to have to negotiate every transaction – big or small? You might even tell them that the price of your product or service isn't negotiable and yet they still persist. Why don't they get it? The answer is simply, "cultural differences." There are two types […]
