I&I: Playboy Inks Deal with Rubie’s Costume Company

Delicious Sexywear will also be announcing a selection of fashion-forward products at the Halloween and Party Expo in 2010. This high-quality collection priced at mid-tier levels, will be available at specialty and boutique retail chains starting in 2010. “We are excited and honored to have the opportunity to develop a collection of Playboy branded costumes. We are confident that anyone who sees this product will be thrilled with our
creations,” said Houman Salem, Head of Delicious Sexywear.
“Playboy Halloween costumes have long been a widely popular item for consumers,” said Adrianna Chinnici, Vice President, Global Licensing, Playboy Enterprises, Inc.  ”Playboy is thrilled to be working with Rubie’s, experts in the Halloween costume industry, to create a new line of sexy costumes for our customers.”

About Playboy:
Playboy is one of the most recognized and popular consumer brands in the world.  Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio.  Through licensing agreements, the Playboy brand appears in more than 100 countries on a wide range of consumer products, entertainment locations and retail stores.
About Rubie’s Costume Company:
Rubie's Costume Company, Inc. is the largest Halloween and Masquerade products manufacturer and distributor in the world.  The company utilizes worldwide licenses from some of Hollywood’s leading entertainment companies (including Warner Bros., Lucas Film, Disney, Nickelodeon, DC Comics, DreamWorks, Paramount Pictures, Fox Films and NBC/Universal).  Rubie’s specializes in the creation, design, manufacture and sale of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie’s products are sold wherever Halloween and Masquerade Costumes are retailed including National Retailer Chains, Toy Stores, Costume Shops, Variety Stores, Party Goods stores and other specialty retailers located throughout the United States as well as in Canada, Europe, Latin America, Australia, and Asia.  For more information about Rubie’s Costume Company, please visit
About Delicious Sexywear:
Delicious Sexywear of New York™ is a division of Rubie’s Costume Company and a designer and manufacturer of sexy costumes and intimate apparel.  The company specializes in New York inspired fashion and apparel targeting modern and trendy women who radiate self-confidence, individualism, and style.  The company’s products are sold at National Retail Chains, Specialty Stores, and Boutique Retail Shops throughout the United States as well as in Canada, Europe, Latin America, Australia, and Asia. For more information about Delicious Sexywear of New York™, please visit


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