Just when we thought we were done with Winter by the teasing temperatures last week, I look outside on this first day of Spring, and see more snow falling! Another 3”- 6” by the time it is done. We in the Northeast have had quite enough of those frozen puffs of water! But I did […]
Archive | Issue #9
Client Relationship RX: Seven Tough Clients and How to Win Them Over
They’re not always smooth sailing, but most client relationships can be salvaged. Andrew Sobel, coauthor of Power Relationships, identifies some of the toughest types of clients—and explains what you can do to cope with them. You’re a master at the work you do. Unfortunately, you’ve got one client (or maybe more than one) who’s so hard […]
Forget the ‘Likes’ – How to Market Effectively Using Today’s Facebook
3 Ways to Benefit from Paid Ads & Boosted Posts It seems nothing changes faster than the big social media platforms — Facebook, Twitter, Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules! That’s been especially true for Facebook, which had to find new […]
35 Percent of Shoppers Make Purchases on Their Mobile Devices
An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that in just 2 years, shoppers using mobile devices to make purchases has increased by 10 percent (from 25 percent in 2012). Increased mobile purchasing by Hispanics (+11 percent YOY), Asian-Americans (+10 percent YOY), and the 15–34 and 35–49 age brackets (+10 percent […]
Noah’s Ark Themed Arch
I was sent a picture from a customer that she’d seen on Pinterest and was asked to recreate this arch for a Noah’s Ark themed lake party. The client loved the way it turned out and said it was exactly what she wanted. The original artist (or maybe the photographer) was Kohoro according to the […]
Quest Events Acquires West Coast Drape
Portland, OR- Quest Events announces the acquisition of the two West Coast Drape locations in Portland, Oregon and Seattle, Washington. For nearly 10 years, West Coast Drape has been providing top-quality pipe and drape rental for both Audio Visual and consumer businesses, including event planners and venues in the greater Seattle and Portland markets. “West […]
New Year’s Eve Wedding Trends
As Winter Weddings Gain Popularity, Wedding Experts Discuss New Year’s Eve Wedding Trends Though summer and early fall are often referred to as wedding season, a recent study shows winter is gaining traction in the bridal realm. According to the study, fewer couples chose to have summer and fall weddings in 2013 than in the previous […]
The IBA is gone. WHO CARES? – Part 2
Well I gave The Balloon Council almost a year. I held my tongue. I waited for something; for anything to develop. I hoped to see some activity that would let me know there really is still some body of an organization out there that actually cares about the business of balloons to, as they say, […]
Record Numbers for Both Halloween Sales and the Expo
(New Orleans) – Retail sales are going up this Halloween season, and so are booth sales and registration numbers for the 2015 Halloween & Party Expo. There is no shortage of people preparing to take and place orders in New Orleans in February, an exciting time to travel to the vibrant city famous for food, […]
Come See the Big Reveal of What’s Behind the Mask in New Orleans at the 2015 Halloween and Party Expo
Retail owners seeking year over year success for Halloween, Party and Costume sales know the Halloween and Party Expo is the place to find innovation, products, education and networking. Over 80% of buyers agree the Expo showcases industry innovations, and a high percentage, 88%, view it as the place where new products are launched. As […]