Well I gave The Balloon Council almost a year. I held my tongue. I waited for something; for anything to develop. I hoped to see some activity that would let me know there really is still some body of an organization out there that actually cares about the business of balloons to, as they say, […]
Archive | Blog – Mark’s Rant
The IBA is gone. WHO CARES?
The IBA is gone. WHO CARES? By Mark Zettler, Publisher On January 7th of this year something very important and very disturbing happened in the balloon industry. I, like perhaps many of you, received a simple e-mail from the Executive Director of the International Balloon Association (IBA). In this carefully worded e-mail, Marty Fish outlined […]
There’s NO App For That!!
Yeah, There’s NO App For That!! I was reading an article online from a few years ago that said, “The marketing phrase “There’s an app for that” has become ingrained in our popular culture, and over time, it rings increasingly true.” And so it does, it really, really does. I’ve got all kinds of cool apps […]
Teaching, I Like It!
So, I went back on the road (with Andy in tow) as we just visited Las Vegas for the 2nd annual Celebrate Convention and Trade Show in Las Vegas. http://www.2012celebrateconvention.com/ I really like teaching. It’s something I don’t get to do every day (unless you count “instructing” my staff every day and showing them a […]
Mark’s Rant: Coming Soon To A Computer Screen Near You…
Very soon I will be launching two new initiatives through our magazine. First will be a semi-weekly video blog (that’s a vlog right?) with my thoughts on the industry. This will be a collection of quick tips to (hopefully) help you make better business decisions and some of my own crazy ideas just to make you […]
Mark’s Blog: Linda Bruce – One of a Kind
It is with deep sorrow and broken hearts that we announce the death of Linda Bruce, who left us on June 5, 2009. Born in San Francisco 59 years ago, she has been a resident of Petaluma, California since she was a young girl. Linda and her husband, Louie Bruce, would have celebrated their […]
Mark’s Rant: Helium Crises Explained
There I was, sitting in a convention hall in Las Vegas at the IBA meetings this year. I was pleasantly surprised the room was pretty full. Well over 150 people were there at the beginning of the meeting to hear an important discussion about the helium problem in our world today. Most unfortunately, by the […]
Mark’s Rant: Helium Shortage? No! Helium Hostage? YES!!
So it seems like every few weeks we get that dreaded notice – “We regret to inform you the cost of compressed gas will be going up…!” Then there are the surcharges; delivery, tank rental, shortages, HazMat charges, etc., etc., etc. Oh, and how the etceteras can kill you!! To be fair, it's really not […]
Mark’s Rant:
So, I’m sitting at my desk and perusing through the piles of papers and magazines and photos and, and, and…! Up pops an Images catalog from Pioneer from 1992. 1992, that’s fifteen years ago! There was a Bush in the White House – but not this one. There was the verdict in the Rodney King […]
Mark’s Rant:
So, I’m sitting at my desk and perusing through the piles of papers and magazines and photos and, and, and…! Up pops an Images catalog from Pioneer from 1992. 1992, that’s fifteen years ago! There was a Bush in the White House – but not this one. There was the verdict in the Rodney King […]