| Green is not a fad; not a trend… What is it then? Robin Albing of AIM research recently gave a very insightful Presentation on the movement to being "Green" at the 2008 International Housewares Show. Green is more than just a trend but is becoming a "lifestyle".
A few key points are: 2. People are changing how they live in a way that would be hard to revert back and they genuinely believe that they need to make a difference. This change is coming from the bottom, not governmental but grassroots. 3. Only 8% of consumers think the current interest in Green is a fad, 57% are concerned and that is affecting our market decisions. 35% hope its long term but just aren't sure yet. There are many implications to all businesses and all walks of life. My take on the Housewares Show was that this industry is one of the most sensitive to color, trend and most importantly lifestyle that I have seen. Kitchen appliances last a long time and when this industry makes a change we all need to pay attention! International Housewares Association for retail and wholesale. |
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