Expo Examines Topics That Frighten Every Retail Owner

Halloween Party Expo

The Halloween and Party Expo, which runs February 6-9 in New Orleans, will showcase nine hours worth of educational sessions over the course of the event to address issues that keep retailers awake at night.

Speakers at the Expo have spent decades working with small businesses, appeared as guests on numerous cable news channels, published write-ups in several prominent publications and penned informative books on marketing and business topics.

Technology for businesses can be a frightening landscape, but visitors to the Expo can take in informative sessions helping them stay on top of tech trends. Discussions by Zoe Sadler of SnapRetail will include how to use not-so-scary social media and email marketing to connect with customers and when the time is right to open an online store.

Visually appealing party and costume stores always get the most foot traffic, and where there are shoppers, there are sales. At the Expo, Linda Cahan of Cahan and Associates will offer advice for maintaining the best storefront possible, from making use of accessories to boost sales to how shops can incorporate the Chinese philosophy of feng shui into their store design.

Recent healthcare laws can be confusing and even spine-chilling, especially for small business owners. At the Expo, attendees can get some professional help on dealing with healthcare reform in the workplace without fear from Gene Marks of The Marks Group.

Anyone who works in a party store knows customer service is an incredibly important part of business. At the Expo, Anne M. Obarski, Executive Director of Merchandise Concepts will offer tips on how to train a fantastic customer service team and suggest moves managers can take to create happier, more productive employees. Small business owners looking to build a strong team and make the most of networking and technology can also pick up some tips from Dave Fellman, President of David Fellman and Associates on how smaller retailers can stay visible in an expansive marketplace.

Tom Shay of Profits Plus Solutions will also host two sessions on Saturday, both of which will focus on how small businesses can stay afloat, even in a changing economy

Potential attendees can visit to learn more about these sessions and other fun and informative events taking place at the Halloween and Party Expo as well as register to attend for free.

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