Archive | Feature Articles

PR and Small Business

PR and Small Business: Four Practical Parallels

There are numerous preconceived notions about the field of public relations and the everyday life of a PR professional. Many Americans may envision a Hollywood landscape of exclusive events, material excess and prestige, while others visualize an individual furiously hammering phones and email, determined to lock down an interview with an elusive editor. While the […]

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ABC Master Bridal Consultant

New ABC Director of Education

New ABC Director of Education   We are pleased to announce that Ms. Gloria Boyden, ABC Master Bridal Consultant, has accepted the position of ABC Director of Education.   Gloria is the owner of Events By Design, a wedding planning and floral design business in its 25th year of successful operation, as a husband and […]

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holiday campaigns graph

The Holidays Begin When?

According to a survey of 212 national marketing executives at major retailers… 49% of Retailers will launch their holiday campaigns before Halloween 70% of retailers plan to use some sort of promotional offer this holiday shopping season 39% will offer free shipping 28% will offer a deal of the day 21% will offer eCoupons 3% […]

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Balloons Launch Baseball Season

Jacquie Sopko-Crolius sent me an interesting e-mail a short time ago with a cool photograph of a balloon release she created for the Cleveland Indians' (that's baseball!) home opener this season. I asked her if she could fill us in on the details and she was kind enough to oblige me. Here is her story. […]

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Lessons from the Luxury Buyer…

Lessons from the Luxury Buyer… What is happening to them?     The affluent or luxury buyer is becoming much more conservative in their buying habits according to Pam Danziger, President of Unity Marketing.   The interesting thing is that this is NOT because of a decline in affluent customers or any real economic reason… […]

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One Company’s Greening Efforts

   When business gets tough what next? Here are four proven suggestions to consider when economic conditions get challenging. 1. Promote your brand. 2. Cater to the market and be on trend 3. Service orient your business to provide uncompromising customer service4. Watch your expenses but don’t skimp on promotions. For more information see the […]

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Revolutionary New Way to Customize and Print Balloons

Galaxy Balloons Introduces Revolutionary New Way to Customize and Print Balloons   Lakewood, Ohio – Galaxy Balloons Inc. will be introducing its new line of personalized Magical Balloons™. The Magical Balloon™ balloon is a patented 18 cm specially coated balloon that uses a standard inkjet printer to print directly onto the balloon. The Magical Balloon™ […]

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