Branding is the key to success, says retail expert Rick Segel. His insightful new book tells you how to distinguish your store from all the others. According to Retail Business Kit For Dummies (Hungry Minds, Inc., 2001, ISBN: 0-7645-5381-X, $29.99)—from retail expert and national speaker Rick Segel—the brand you must devote all your energies to is your own. […]
Tag Archives | stealing
The Art Of Plagiarism
So much of what this and other industry publications are about is the encouragement to steal. That’s right, I said steal! Steal our ideas, steal our plans, steal our thoughts about what the business of balloons has to offer. We’re like P.T. Barnum who gave everything away in the name of publicity. However, the thievery […]