The balloon business lost two of it’s own recently – one from the manufacturing side, one from the retail/decorating side. Neil Tillotson Though I never had the pleasure of meeting Mr. Tillotson, I have had the pleasure of using his balloons – Tilly Balloons. Imagine this, his life spanned three centuries! I am told this […]
Tag Archives | problem solver
Ground Zero
As I sit here pondering the weight of the world and how much of life has changed since September 11, 2001 I feel many things. I feel sadness, I feel afraid not for myself but for my children, I feel anger at how soft we have become, I feel skeptical of all the information being […]
Are You Selling Or Sinning?
Avoid the 5 deadly sales sins and reap the rewards! Did you know the term “sin” originated from an archery term? It was formed from the sound the string makes when it leaves the archers hand, “S-I-N.” The master archer would stand behind the student archer and say, “You are sinning high, low, left or […]
Only One?
What If… there was only one make of car for you to drive. Choose the right company carefully. Some have lots of pretty colors, some do not. Need a SUV? Whoops – those companies don’t exist. Looking for airbag safety? I’m sorry the company you chose didn’t invent this most precious of technology. Need a […]
Eight Great Ways To Make Your Retail Store Memorable
Branding is the key to success, says retail expert Rick Segel. His insightful new book tells you how to distinguish your store from all the others. According to Retail Business Kit For Dummies (Hungry Minds, Inc., 2001, ISBN: 0-7645-5381-X, $29.99)—from retail expert and national speaker Rick Segel—the brand you must devote all your energies to is your own. […]
A Business E-Commerce Primer
So you’re ready to take the plunge and start up an e-commerce site on the Internet. Well, it’s about time because most of your competitors are already out there taking their chances in cyberspace. But how can you guarantee success on the Internet? Unfortunately, there Is no guarantee that you will make it, but there […]
The Problem Solver: Resolve – Not Resolution
New Year, new decade, new century, new millennium – New New New!! It’s not new, it’s the same old same old. The problems and the concerns are still there, the people and the bills are still there and hopefully your business is still there. After all the hype has gone, the parties are over and […]
Simple Sales
By Linda Bruce Suggesting add-on merchandise with every order is the easiest and quickest way to increases sales and profits. Everything is about money these days– increasing sales, “up selling,” increasing profits, “gorilla making,” — the whole lot. But the easiest way to increase sales in our stores is to suggest add-on merchandise with every […]
10 Strategies For Creativity
By Linda Bruce People are always asking me where I get my creative ideas. I’m a firm believer in living a creative life. For all of us, being creative is much more enjoyable and inspiring than living a monotonous routine. A creative life increases understanding and appreciation of new ideas, of other people, and the […]
The Art Of Plagiarism
So much of what this and other industry publications are about is the encouragement to steal. That’s right, I said steal! Steal our ideas, steal our plans, steal our thoughts about what the business of balloons has to offer. We’re like P.T. Barnum who gave everything away in the name of publicity. However, the thievery […]