Branding is the key to success, says retail expert Rick Segel. His insightful new book tells you how to distinguish your store from all the others. According to Retail Business Kit For Dummies (Hungry Minds, Inc., 2001, ISBN: 0-7645-5381-X, $29.99)—from retail expert and national speaker Rick Segel—the brand you must devote all your energies to is your own. […]
Tag Archives | Clients
At Your Service: Gaining the Competitive Edge
by Mimi Donaldson More time is spent in stressful work. We have less time for leisure. Standards are changing. Aging baby boomers want to enjoy work; they demand service. The ever-growing demand for more customer service focuses us on gaining the edge. Smart entrepreneurs treat customers more than right. And managers need to become “trainers” […]
Creating Passionate Clients: Grow Your Business with Relationship Marketing
By Marsha Lindquist Everyone wants powerful word-of-mouth advertising for their business. When your satisfied clients refer new business to you because you’ve done your job and done it well, you increase your revenue and need to spend less time and money on marketing and advertising. Does it get any better? Well, yes it could! In […]