So you’re ready to take the plunge and start up an e-commerce site on the Internet. Well, it’s about time because most of your competitors are already out there taking their chances in cyberspace. But how can you guarantee success on the Internet? Unfortunately, there Is no guarantee that you will make it, but there […]
Tag Archives | Business Builder
Problem Solver – What’s in a Name?
(As reprinted from Issue 6, 1998) For me, it all started with a “tree.” The phone rang and on the other end of the line was a party planner asking if we make “balloon trees.” Now my first instinct was to reply, “palm or maple,” but not wanting to sound like a wise-guy, I opted […]
Five Design Techniques to Turn Your Marketing Pieces into Marketing Masterpieces
By Karen Saunders It’s almost 5 o’clock on Friday afternoon. Do you know where your newest marketing pieces are? If you’re a small business owner, they may be buried on your desk because you’ve got so many other important details to handle. Or they’re still sitting on your assistant’s desk where she’s staring at them […]
At Your Service: Gaining the Competitive Edge
by Mimi Donaldson More time is spent in stressful work. We have less time for leisure. Standards are changing. Aging baby boomers want to enjoy work; they demand service. The ever-growing demand for more customer service focuses us on gaining the edge. Smart entrepreneurs treat customers more than right. And managers need to become “trainers” […]
Are Digital Storage Devices Stealing Your Business Pictures?
By L. Douglas Keeney Think about the last time you looked for a picture at work. Was it easy to find? Probably not. Despite the increasing amount of digital cameras sold, few people are uploading and storing these photos in a way that’s organized and accessible. In the workplace, digital pictures are used for everything, […]
Creating a Personal Brand
By Laurie Brown When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his […]
Creating Passionate Clients: Grow Your Business with Relationship Marketing
By Marsha Lindquist Everyone wants powerful word-of-mouth advertising for their business. When your satisfied clients refer new business to you because you’ve done your job and done it well, you increase your revenue and need to spend less time and money on marketing and advertising. Does it get any better? Well, yes it could! In […]