BizBash Board Chairman Jonathan Adler to Focus on Consumer-Side Brand Expansion
BizBash Media (bizbash.com ), the trade media company for the event industry, announced today that its chairman, Jonathan Adler, 54, will devote his full-time efforts to building BizBash’s consumer business through both acquisition and organic growth. The consumer mission is to offer the ideas and resources consumers need to plan and execute excellent social events, in the same way that BizBash currently helps professional event and meeting planners do just that in the corporate, government, and nonprofit arenas.
Adler recently resigned as C.E.O. of the nation’s 14th-largest health club chain, Sport and Health (sportandhealth.com), in the Washington, D.C. metropolitan area. Previously, he was C.E.O. of the Adler Group, which was sold to Primedia.
According to BizBash C.E.O. David Adler, “ We have built our credibility as an important voice in the event and meeting industry, and now it is time to explore how we can scale the business on the consumer side. I am excited to have my brother’s talents to bring us to the next level. He has done extraordinary work over the last five years operating a consumer business with more than 2,000 employees, 128,000 members, and revenues of more than $88 million, and offers precisely the experience and expertise we want to guide us going forward.”
About BizBash Since its founding in 2000, BizBash Media has become the event industry’s leading source for inspiration, smart marketing strategies, and useful tools, helping revolutionize the ways event professionals get ideas and connect with each other. BizBash serves nine major markets with its trade shows, Web sites, and magazines: Boston, Chicago, Las Vegas, Los Angeles, Miami, Orlando, Toronto, New York, and Washington, D.C. The BizBash National Venue Guide covers an additional nine markets and is the perfect resource for planners to find new venues.